Media Production, Publication and Distribution
The various media are produced in this step after content
creation. A distinction is made between print media, electronic
media and automatically created media and programming.
Each medium demands specific stipulations and work steps which are described in detail.
The media are available and can then be published and distributed as a result of media production.
Publication and Distribution
An information product is made available for distribution through
publication. The information product is delivered either on paper
or electronically (e.g., embedded, online or mobile
Distribution includes shaping, controlling and monitoring all processes in order to deliver the information products to the user for use. The information product must usually be distributed together with the product. In certain cases, the information product may be distributed separately from the product.